European Wax Center Product Launch
Oversight of brand work, and produced CGI products for the product launch.
Tall Ships Challenge 2015,
Event Coordinator. 4 days, 6 Tall Ships, approximately 80,000 visitors. This drone film was put together by Andrew LePre and shows the arrival of L'Hermione an exact replica of the ship Lafayette sailed to America in 1780.
JWT/Human Rights Watch
This interactive installation was a one day event held in Grand Central Station, New York City in June 2010. The project collected over 1000 signatures from 86 countries on a petition to the Myanmar (Burmese) government, contributing to the release of 150 political prisoners including the country's current opposition leader, Aung San Suu Kyi. To see a list of that day's events click here.
The advertising industry recognized the installation by honoring it with 4 Cannes Gold Lions, a Bronze Cannes Lion and 12 other industry awards in 2011.
As Executive Producer, I was honored to work hands-on with an exceptional group of people from Human Rights Watch and JWT New York, including the JWT creative team Roy Wisnu and Chris Swift, and Executive Creative Director Andy Clarke. This project will always hold a special place in my heart.
To collect more signatures, the team produced this online petition in the spirit of the installation.
Diamond Trading Company "Unbreakable Kiss"
The venerable advertising agency J. Walter Thompson not only changed its name to JWT while I was there, but was fiercely determined to move into the digital marketing space shedding its reputation as an old school agency. To see (then Chief Creative Officer) Ty Montague's comments about what was happening at JWT New York at that time, and this project in particular, click here. **
Part of the change was a mandate to bring the production department together as a whole (Broadcast/Digital-Interactive/Art Buying/Print) and assemble teams to produce creative work in a non-traditional way. As Director of Integrated Production Management, I was charged with overseeing and mentoring the integrated production specialty teams.
"Unbreakable Kiss" was the first JWT wholly integrated project. The producers Angela Buck, Lauren Eberhardt, Kathryn Leo and Sara Clark did outstanding work, together. Their dedicated collaboration with the rest of the DTC team at JWT New York paid off.
The project raised over $50,000 for the Elton John AIDS Foundation, was a smashing success with the public who were happy to participate. The event won two Bronze Cannes Lions in 2009, for Direct and Cyber.
And of course, I had to experience the Unbreakable Kiss first hand!
Microsoft "Because It's Everybody's Business"
As DIPM at JWT New York, I managed the integrated production teams working cross-platform on all new business pitches/RFPs.
Microsoft's arrival at the agency proved to be an acid test for the "new integrated JWT." For the very first time, the digital group was taking the production leadership reins of a 360° campaign for the biggest client in the agency.
The campaign was titled "Because Its Everybody's Business." The creative concept was based on interviewing and animating top corporate executives around the world discussing the demands of the global marketplace and the role of IT business solutions.
My task was to oversee a new integrated production workflow process. The team was comprised of Digital, TV, Print, Art Buying and the in-house studio, JWTwo.
Each department had to produce their own work and at the same time deliver key elements essential to the creation of the digital side of the campaign. We had to launch TV commercials, print ads and 5 digital global campaigns in over 32 international markets, along with 2 national digital campaigns, simultaneously.
Partnering with Executive Interactive Producer Alex Moseman, we met with the extensive Microsoft production team, many of whom had never met each other, and mapped out the nuts and bolts of this unique production grid. Alex then implemented a production workflow system that stayed on track, yet remained flexible and responsive to perpetual changes in the pipeline.
The campaign was awarded Cannes Lions in 2010: Titanium and Integrated Bronze. The case study showing the cross-platform work is below.
@JWTBBQ @ SXSW
As Director of Integrated Production Management at JWT New York, I also supervised internal JWT corporate projects and managed internal film shoots.
@JWTBBQ is an example of a project where I did both. It is also a rare example of a JWT corporate project that actually engaged the public, and was not just part of an internal presentation or new business pitch.
The idea was simple. Create a presence at SXSW Festival for JWT New York that was outside the obvious. What could be simpler than hungry SXSW attendees tweeting the JWT truck to come to their location around downtown Austin so they could chow down on free Salt Lick BBQ?
As usual, it took a lot of talented people working in and around their "day jobs" to create and produce the event, the website and the teaser video. For credits click here. Case study below.
This video was released prior to SXSW upping anticipation for the free BBQ giveaway.